About the campaign
‘If you smoke, your future’s not pretty’ encourages young women in Queensland to quit smoking by showing how the habit can age them faster and damage their looks.
The campaign was launched by model Rachael Finch and Queensland Minister for Health Lawrence Springborg in Queen Street Mall, Brisbane ahead of World No Tobacco Day 2014.
Rachael – Miss Universe Australia 2009 – took part in a ‘See the Future You make-under’ to show how she would look in 20 years if she was a smoker.
A pop-up ‘make-under booth’ let members of the public also experience the shocking effects of smoking on their appearance, with make-up artists adding effects like wrinkles, sagging skin, bags under the eyes and discoloured skin.
The campaign also includes a TV ad, billboard posters and a helpful QuitTracker app. Check them out and get inspired to quit smoking for good.
Fast facts: smoking in Queensland
- Smoking is a major cause of preventable disease and death in Queensland.
- Smoking is responsible for over 3,400 deaths in Queensland every year.
- Around 1 in 5 Queensland women smoke during pregnancy.